Sheila Haycock came to talk to us, all the way from Exmouth, on the first snowy day of 2019, about AV – Audio Visual if you are unfamiliar with the term – and showed us that it is a fairly straightforward technique to grasp but, like everything else in photography, something that needs a fair bit of practice to pull off.
In essence Audio Visual in a photographic sense is sequencing stills and setting them within a time frame to commentary, music and/or sound effects. As such, as Sheila amply illustrated, we can recycle our existing images or script a shoot specifically for the purpose. Or mix the two.
What this can do is spark the creative process anew, as well as be a rainy-day-nah-lets-stay-in activity that still involves photography. What it won’t do is rescue a ropey set of pictures. Sheila’s are high quality images that she weaves into stories – and wins awards for.
As for software, well there are the Adobe / Final Cut paid for (very flexible and not cheap) routes all the way down to free. Sheila uses PicturesToExe which is a mid priced alternative. You might even have a copy of Microsoft Movie Maker on your computer, depending on its age, though that is no longer supported but you might have Video Editor loaded, which includes 3D effects but is otherwise pretty basic.
The basics of telling a story, regardless of medium, are the same, including a photograph. First we need something to hook our audience, the subject in a photograph is the subject in our story. The difference with an AV is that we are going to transition between stills in order to progress the story, using words/sound and the strongest element, the picture itself.
The transition, basically the next image or set of images, purposes, in a well told story, to build the tension (and release it a little) so that we get to the crux, the point, of the story. Then the conclusion, the punchline.
This is the basic structure of a good story. Of course we can have a good structure but if the materials aren’t good enough then all we are left with is a good story poorly told. It has to be logical throughout, but it also has to be engaging.
The role of the sound track is not something to be underestimated. It effects the emotions and dictates our reactions to what we are viewing. It is a powerful point of connection with the story. With this in mind it has to be picked carefully, music especially.
There are copyright issues with the use of music, rights need to be respected, and the requisite licenses should be purchased, and though there is copyright free music to be sourced, the licensed music option opens up a much wider catalogue.
Sound effects can also add to the impression of a three dimensional place within the presentation, but again, it needs to be appropriate to what is being shown and to the direction of the story, it is both clue and environmental enrichment.
The third element is the script and that can be the hardest one to get right, not least because most people reading aloud will do so in something approaching a monotone. This can be a real buzz-kill because, if the artist is sounding like they are uninterested, how can we demand the audience stay awake, let alone engaged? It needs rehearsal and it needs a certain amount of delivery skill.
There is, then, a considerable amount of flair in putting a successful AV together, but the proficiencies themselves are there to be mastered and the tools, even beyond the basic level, are easily enough resourced. It demands a blend of talents but it can be an effective and entertaining way of telling a story, using new or existing images.