Sheila Haycock came to talk to us, all the way from Exmouth, on the first snowy day of 2019, about AV – Audio Visual if you are unfamiliar with the term – and showed us that it is a fairly straightforward technique to grasp but, like everything else in photography, something that needs a fair bit of practice to pull off.
In essence Audio Visual in a photographic sense is sequencing stills and setting them within a time frame to commentary, music and/or sound effects. As such, as Sheila amply illustrated, we can recycle our existing images or script a shoot specifically for the purpose. Or mix the two.
What this can do is spark the creative process anew, as well as be a rainy-day-nah-lets-stay-in activity that still involves photography. What it won’t do is rescue a ropey set of pictures. Sheila’s are high quality images that she weaves into stories – and wins awards for.
As for software, well there are the Adobe / Final Cut paid for (very flexible and not cheap) routes all the way down to free. Sheila uses PicturesToExe which is a mid priced alternative. You might even have a copy of Microsoft Movie Maker on your computer, depending on its age, though that is no longer supported but you might have Video Editor loaded, which includes 3D effects but is otherwise pretty basic.
The basics of telling a story, regardless of medium, are the same, including a photograph. First we need something to hook our audience, the subject in a photograph is the subject in our story. The difference with an AV is that we are going to transition between stills in order to progress the story, using words/sound and the strongest element, the picture itself.
The transition, basically the next image or set of images, purposes, in a well told story, to build the tension (and release it a little) so that we get to the crux, the point, of the story. Then the conclusion, the punchline.
This is the basic structure of a good story. Of course we can have a good structure but if the materials aren’t good enough then all we are left with is a good story poorly told. It has to be logical throughout, but it also has to be engaging.
The role of the sound track is not something to be underestimated. It effects the emotions and dictates our reactions to what we are viewing. It is a powerful point of connection with the story. With this in mind it has to be picked carefully, music especially.
There are copyright issues with the use of music, rights need to be respected, and the requisite licenses should be purchased, and though there is copyright free music to be sourced, the licensed music option opens up a much wider catalogue.
Sound effects can also add to the impression of a three dimensional place within the presentation, but again, it needs to be appropriate to what is being shown and to the direction of the story, it is both clue and environmental enrichment.
The third element is the script and that can be the hardest one to get right, not least because most people reading aloud will do so in something approaching a monotone. This can be a real buzz-kill because, if the artist is sounding like they are uninterested, how can we demand the audience stay awake, let alone engaged? It needs rehearsal and it needs a certain amount of delivery skill.
There is, then, a considerable amount of flair in putting a successful AV together, but the proficiencies themselves are there to be mastered and the tools, even beyond the basic level, are easily enough resourced. It demands a blend of talents but it can be an effective and entertaining way of telling a story, using new or existing images.
Club member Ian Coombs talked to us on the matter of audio visual presentations, following on from Hanham Photographic Club’s visit last November when they presented us with some examples. This, however, was more how to.
An AV A/V or Audio Visual presentation does what it says on the tin. It uses sound and vision to get a point across. Or several points. Or, if done badly, no points at all. It can be a way of presenting photographs of course and the audio part of the equation is optional in this case. In many ways using audio and getting it right can be the most difficult part of the presentation, especially for Newts (New To Its’, the same creatures as that famous drinking benchmark – nothing if not educational this blog). Too loud, too quiet, inappropriate tempo for the transitions, too monotone (for voice over’s) or too hyper can render speech unfitting, music tastes vary widely. Then there is the death by PowerPoint TM syndrome, where the audience offers its own not always silent prayer for deliverance from, well, you.
Things don’t have to be complicated, in fact complication is best avoided, as ever the rule to rule the rules is Keep It Short and Simple. That also applies to the software. It is easy to end up with high end expensive programmes that go largely unused and certainly unstretched, especially by a YouTube or Vimeo video of the family day at the beach comprising of transitions (Tip: pick one, stick to it) between photos of the day. Absolutely nothing wrong with that, you just don’t need to sell your internal organs on the black market to fund it. There is plenty of freeware to be had that is up to the job (and a fair bit more) as we have previously discussed (link above). Some of it is pretty powerful too.
There is, of course, more to AV than ice cream and deck chairs to the tune of “I do Like to be beside the seaside” and whereas we are essentially talking about any sequence of images (still and/or video) with an accompanying sound track there is a huge amount of variation. It can be constructed to present a set of themed images where the sound track enhances the experience through setting the mood. It can be an interpretation of music or a written piece where the images fit the theme rather than the other way round. The whole point is that it is a lot more than just pictures to music.
The music does many things, if it’s got right it can having amazing effects. It amplifies, soothes, lifts, calms, sometimes in the length of a single piece. But it has to be appropriate to the rest of the presentation. Voiceovers, similarly, are difficult to get right. Put a microphone in someone’s face and you can bet that naturalistic, free flowing conversationalist will, more often than not, be reduced to a series of ums and errs in a flat tone. It happens because we switch a lot of processing power to reproducing the right sounds and, unless you’ve practised it a lot, it is very difficult to sound natural. That doesn’t rule out a text only solution.
The key, as ever, is to have a good idea of what the finished article looked like. Yes you can change your mind but you need to be consistent. Consistent in theme, in transitions, in volume, in control of background noise, or the overall look and feel will be at odds. It’s really about meeting the audiences expectations, and they will expect a beginning, a middle and an end. That doesn’t limit your imagination, but the audience is expecting a story. Whether that story ends with a call to action or the delivery of a conclusion the whole piece needs to be rounded and complete.
That said there is no reason that you cannot use the same ideas in building a dynamic photo album. You can put it on your cloud storage or on a DVD, keep it on your laptop. This is probably the first thing that people do when venturing into A/V’s (leaving the work related atrocities aside). Certainly it has become a staple in the wedding trade, at least as an option. Whatever your motive it is a good way to think about your photography in a different way. Give it a go.
We now have a new way of entering club competitions that doesn’t involve the Dropbox method, though Dropbox does remain active. Members are guided to http://www.photoentry.uk. You will need a link which you can get from Steve Hallam. Contact him through the club social media or at a meeting. Using Photoentry does simplify the job and it comes with useful messages about the suitability of your entry reference size (which I believe it adjusts for) and colour space (though it does error message sRGB IEC61966-2-1 for not being sRGB IEC61966-2.1, though that is of no real moment). You also get to zoom into your entry to check it’s the right one (yes I did, no it wasn’t and it would have stuck out a mile when projected so I am liking it already!). Deadline for the next round of the ROC is 14th April.
N E X T M E E T I N G
7th April. The WCPF Travelling Critique.