Grateful as I am for the legion of share-minded posters on You-Tube – you make writing a blog like this so much easier and I thank you all for it – and their willingness to help, Marko Nurminem‘s excellent evening on some of the things you can do with Lightroomtm (and Photoshoptm ) where even the most experienced users in the club I talked to afterwards said they had learnt something from, just went to prove that a live event has a quality of its own. It helps that Marko has a practiced, easy delivery, is an absolute master of his craft and has something to say. It was a very interesting evening for Adobe users and non-Adobe users alike (and I am in the latter camp).
The Adobe suite aka “Creative Cloud Photography” is far reaching in its capabilities. I remember having a conversation with a graphic designer a couple of years ago who quite cheerfully admitted that, of the Adobe suite, he had an extensive knowledge of the bits he needed but doubted there was anybody, including at Adobe, who knew it all. I can believe it. But it goes beyond photography, indeed it is, in its entirety, designed for “Creative teams in large organisations“. Scaling things back a bit, say to your average photo-club user (whoever s/he may be) some post production is going to be involved in the hobby. Indeed it seems to be a necessity in most people’s minds I have talked to about the hobby and although I am going to talk about the getting paid element below, most camera club members are hobbyists. Of course post production is not limited to Creative Cloud, there are free editing versions, like Picasa, or Gimp among many, but the Creative Cloud is designed with professional image production in mind. This explains the integration between the individual programmes in the Creative Cloud, the breadth and the depth. And there is a lot of breadth and depth. It takes a lot of time to get to know them and there are usually three or four different ways to come to the same result in any given programme.
Using them efficiently is something else. Workflow – the processes an item passes through from initiation to completion – determines this. Merely because someone talks about workflow when processing their images does not mean that it is an efficient or effective use of their time/equipment, there is nothing automatic about it. The idea behind workflow is that by isolating the steps in and between each process in the course of producing a result, in our case an image, it becomes possible to identify the most effective way of getting to the finished product. It goes back a century to the works of Frederick Taylor and Henry Gantt, though neither of them would have recognised the term. There is also a very important distinction to be made here between efficiency – which people will tell you they are after – and effectiveness. Efficiency is about getting the maximum work done (output) for the amount of time and materials used (input). What could be better? Well being effective. Being effective is about doing the right thing, you can be ultra-efficiently doing the wrong thing. You can get to hell in a hand cart in land-speed record time by straightening out all the corners and a firm pavement of good intent, it isn’t usually a destination of choice. As Marko put it: “… Be subtle, because rescuing pictures is hard work. Really!”
Presets are a key to executing an efficient workflow, Marko illustrated with a very rapid editing of a low contrast image into one with considerable pop. For editing Marko insists that using RAW as a starting point makes sense as the processing of JPEG files, though perfectly feasible, starts from a smaller base of information, some of the processing having already been carried out and is irreversible. Presets can be made and stored to suit in most of the editing suites that consider themselves more than basic. Essentially a preset is like taking the town by-pass. You get to that roundabout on the other side of town that much quicker, though you still have some twists and turns to negotiate before you reach your final destination. When you only have one or two images to develop then you most likely have time to fiddle. When you have 500 to work through – and you have deadlines and your getting paid depends upon making those deadlines – then 30 seconds saved on each one adds up to hours when you could be doing something more productive instead. Also matters of personal style and taste can be base lined, by making presets they can be easily standardised across an oeuvre over time. The merits of this particular arguments are for another day.
The messages that I got from this enjoyable evening, and it is a sample of one, other than outlined above was that post production is more or less inevitable so concentrate on what you capture on your processor (JPEG or RAW is irrelevant to this), get it as best you can and tweak it in post so you can get back to taking your next set of images. What all these post production packages in the digital age have done is not, most definitely not, invented post production, Joseph Nicéphore Niépce had to develop his image and that was the first, but it has democratised it and photography. Against this there are questions of how images should be executed and presented and that is by far mostly a question of fashion. Marko showed us, most importantly, that there is more than one way of looking at an image.
A good shot tells a story. That is timeless. There are more photographs taken now then ever, most of them with little artistic merit but a lot of personal investment. Camera club membership and presentations like Marko’s and Adrian’s last week and Rich’s and Mark S. and Gerry’s before them (and all the others) the wide range of activities, opportunities and connections that this presents is one way of closing that gap.
A N N O U N C E M E N T S
12th February is the deadline for ASK REFLEX. Please submit your questions by close of play Thursday night.
It is also the ROC open “Creative” round judging night. Be there or be square!
Mr Painter’s Most Excellent Patent Circulars Reveal All By The Magik Of The Hyperlink: This week:
Woodland Photoshoot Blaise Castle, March, see Myk.